Hoymiles Welcomes Brazilian ABSOLAR and SEBRAE Delegation, Strengthening Ties with Latin America's Solar Industry

June 10, 2025 – Hangzhou, China — Hoymiles is honored to host a high-level Brazilian delegation at our headquarters in Hangzhou on June 10, marking another significant milestone in our deepening engagement with the Latin American solar market. The visiting group comprises nearly 30 executives and decision-makers from ABSOLAR, the country’s most influential solar association, and SEBRAE, a key institution that supports small businesses and innovation.

The visitors were warmly welcomed by Hoymiles leadership, including Vice President Guy Rong, Latin America Regional Director Leo Zhu, Marketing Manager Debora Garcez, Brazil Sales Manager Bruno Martins de Souza, Digital Marketing Manager Jessie Zhou, and Brazil After-sales Manager André Issa.

The delegation visited Hoymiles’ showroom and the manufacturing base, and participated in technical and strategic exchanges with the Hoymiles team. The visit gave the delegation the opportunity to explore Hoymiles’ advanced manufacturing process, rigorous quality control, and robust innovation capacity. The delegation expressed increased confidence in Hoymiles’ technological expertise, high product standards, and commitment to Latin America.

Additionally, Brazilian leading solar media Energy Chanel, also an official media partner with the SNEC expo, interviewed Hoymiles Vice President Guy Rong, Product Director Steven Zhang and LATAM Director Leo Zhu who shared their vision for Hoymiles’ growth and future direction. “Hoymiles views the Latin American market as a cornerstone for our global growth over the next decade, especially within today’s challenging global landscape,” said Hoymiles Vice President Guy Rong when interviewed by Energy Chanel. Emphasizing the significance of this exchange, Guy added, “Ultimately, this visit provides a crucial opportunity for a direct engagement for Hoymiles employees and our partners, which helps us better understand and embrace this strategic focus.”

Camila de Paula Ramos, representative of ABSOLAR, praised Hoymiles’ innovation and market strategy, “Hoymiles stands out for its reliable, adaptable solutions in microinverters and storage products—exactly what Brazil’s fast-growing solar market needs. We look forward to deepening collaboration by jointly promoting large-scale deployment of advanced solar technologies in Brazil.”

The visit not only strengthened Hoymiles’ ties with key players in Brazil, but also fostered more trust and opened new collaboration opportunities with EPC companies and distributors who were also present during the visit. Hoymiles looks forward to building on the momentum of this visit and reinforcing its commitment to significantly increasing the investment and presence in the region.