KEY ENERGY 2025: Hoymiles Enhances Market Leadership in Italy with Cutting-Edge Solar Storage Innovations

At the KEY ENERGY 2025 expo that just concluded in Italy, Hoymiles showcased its HoyUltra All-in-One Energy Storage System, microinverters, and residential PV-ESS-EV charging solutions. By leveraging innovative technologies and delivering smarter, safer, and more efficient products, the company further strengthened its brand influence across Italy and Europe, underscoring its leadership in the solar-storage sector.

Hoymiles expands first-mover advantage in commercial & industrial (C&I) energy storage

Thanks to the abundant solar resources, robust policy incentives, and urgent energy transition needs, Italy, has emerged as one of the key markets for solar and energy storage in Europe. According to SolarPower Europe’s European Market Outlook for Battery Storage 2024-2028, Italy’s total installed energy storage capacity reached 7.7 GWh in 2024, accounting for 34% of Europe’s total and is projected to become the largest energy storage market in the region. Fueled by policy incentives and rising market demand, C&I storage is experiencing rapid growth and is becoming a cornerstone of the energy transition.

However, entering Italy’s C&I energy storage market is not an easy process. Beyond CE certification for individual components, integrated systems must comply with the stringent grid standard CEI 0-21, which evaluates overall performance, grid interaction capability, safety features, frequency response, and power regulation.

As a global leader in solar-storage solutions, Hoymiles became one of the first companies to achieve full CE certifications and meet Italy’s rigorous grid standards as early as in 2023 thanks to its advanced technology and keen market insights. This not only highlights Hoymiles’ technological strength, but also demonstrates its competitive edge in the Italian market.

With superior product performance and comprehensive energy solutions, Hoymiles has established itself as a leading C&I energy storage brand in Italy. The company already completed a flagship project at a major inland port in Italy, further solidifying its leading position in the country. Through coordinated power restoration and intelligent power distribution enabled by Hoymiles’ Energy Management System (EMS), the project effectively maintains load balancing at the port while significantly improving energy efficiency and cost-effectiveness.

HoyUltra All-in-One System in the spotlight

The HoyUltra All-in-One Energy Storage System was a highlight at the expo. It integrates a highly adaptive EMS with advanced features such as peak shaving, emergency response, load tracking, and fault waveform recording. Its operational data can be seamlessly transmitted to Hoymiles’ S-Miles Cloud monitoring platform via Wi-Fi, 5G, and LAN, which enables remote monitoring and unattended operation. This means more efficient and convenient energy management experience and reduced maintenance costs. In addition, the HoyUltra system also supports multiple units connected in parallel for capacity expansion, catering to diverse energy demands.

Localized innovation driving industry advancement

Hoymiles also presented its residential low-voltage PV-ESS-EV solution that integrates solar power generation, energy storage, and EV charging into a unified green energy ecosystem. By combining real-time monitoring and smart data analysis via the S-Miles Cloud platform, users can have a precise control over their energy consumption, maximize solar energy consumption rate. This sets an innovative model for efficient energy management in the local market.

Hoymiles’ high-performing three-phase MiT and single-phase HMS microinverters were also highly praised. As a global microinverter leader and BNEF Tier 1 energy storage manufacturer, Hoymiles has rapidly gained recognition in Italy and Europe through technological innovation, innovative solutions, and localized services.

Leading the way forward through strategic partnerships and local expertise

Hoymiles remains committed to advancing smart, efficient, and safe solar and storage products. In Italy, the company collaborates closely with local partners to deliver customized energy solutions that address evolving market needs. It has also established strategic partnerships with local partners to boost solar energy development.

Moving forward, Hoymiles will deepen its presence in Europe, and accelerate the energy transition and sustainable development through continued innovation and strategic partnerships. By aligning cutting-edge technology with local expertise, Hoymiles is poised to lead the journey toward a greener future in Europe.